This project involved finding a Non-Profit Organization where we enjoyed their work but had a poor website and redesign the user experience to be more user friendly. I chose the National Alliance for Hispanic Health because I very much liked their work, providing more accessible health care and health resources for Hispanics that would otherwise not be able to receive but their website had a lot to be desired.

The main objective that we had to fulfill was to choose one user flow that was very frustrating in the original website and remake it to be more user friendly. In addition, we had to also remake key pages like the home screen, a 404 error screen, and a second user flow in both a desktop form and a mobile form.

The navigation to find a health screening event proved to be a very difficult task for people to do when I did my research and so I made it my primary focus. In general, the original website had a very inconsistent website style and then had an inflated number of pages to access. There was also no mobile version currently supported so navigation on mobile was also hard.

For the desktop iteration of the user flow, I tried to make sure that it would feel pretty similar to the mobile version so that the user could feel comfortable when they would get used to one version and have to switch to the other version for whatever reason. Obviously I did not crank out a finished website that I claimed was better than the original, we all had a lot of research that we had to do in order to back our decision making. I had done branch analyses, heuristic analyses, various paper and digital prototypes and wireframing.

I believe that my branch analysis was very useful in my research because I was able to really analyze how NAHH’s website functioned and was able to spot the trends of other websites that are similar to NAHH. I had picked apart multiple websites and was able to summarize my findings to decide how to go about this project.

My heuristic analysis was extremely useful because while I had grown accustomed to how NAHH’s site was laid out, a person that was accessing this website for the first time would have a lot of difficulties has shown in my results. I had given people a prompt that was about finding a certain piece of information any person would potentially need. As you can see, they had very negative feelings throughout the trials.

Once I had the necessary research, I was able to create the foundations for my plan of the new user flow. For my color scheme, I had chosen colors from the established logo they have in order to create a unified identity and black text on white for a simple website that gets the job done without being overly flashy.